About Us
The Vision
Salty Seashirts and Deadfishhook were built around the way we actually live — beach days, boat days, fishing trips, and everyday life outside. The goal is simple: bring together comfortable apparel, beach gear, and useful outdoor products that feel good, look good, and actually last.
Salty Seashirts brings the laid-back beach side with everyday coastal pieces, beach supplies, accessories, and gear made for wherever the day goes.
Deadfishhook brings the fishing and outdoor side- a little grittier, a little more untamed, with performance gear built for long days in the sun and on the water.
We care about what we put our name on, from comfortable everyday apparel to UPF protection woven into the material, not just sprayed on as an afterthought. Combined it's a family owned brand rooted in the salt, sand, water, and outdoors- made for people who live for beach days, chase the water, and would rather be outside.
Built for wherever the day takes you.
Behind the Brand
For me, Salty Seashirts and Deadfishhook have always been about more than just the products. Hey, I’m Travis, a dad of three, trying to build something lasting with my 3 kids beside me and family at the heart of it all. A lot of this comes from the moments that mean the most to us: fishing together, beach days in the sun and sand, searching for lizards, crabs, shells, and doing anything salty or wild. Those little moments are the big ones to me. This brand is rooted in the salt, the sand, the outdoors, and centered in family. It’s time together, memories in the making, and hopefully something my kids can be proud of one day — or maybe even grow into and make their own.
